A full-service email marketing agency, Madcraft’s data-driven strategy ensures your emails stand out. We’ll help boost customer lifetime value and turn customers into brand evangelists. Attract and retain customers effectively with our expert approach, making your messages catch attention in crowded inboxes.
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Developing a retention marketing strategy is fundamental to consistently growing your eCommerce business. Email and SMS marketing are critical to increasing Customer Lifetime Value and reducing the customer acquisition payback period.
Success goes beyond just increasing email and text volume; it’s about building a retention framework that enhances all aspects of your business for sustainable growth. Madcraft’s expert team will help you create and implement a robust strategy to ensure long-term success.
Be it Klaviyo, Customer.io, Mailchimp or another ESP, we’ll find the right solution to implement your retention marketing plan.
We analyse your audience to create targeted segments, ensuring your emails resonate with each unique group.
Our expert content creators craft engaging, tailored messages that capture attention and drive action.
We implement advanced automation workflows to streamline your email campaigns and ensure timely delivery.
Continuous testing and optimisation of subject lines, content, and CTAs to enhance engagement and conversions.
Ensuring your emails reach the inbox by maintaining sender reputation and following best practices.
We track key metrics, analyse data, and provide detailed reports, making data-driven adjustments for the best results.
Email marketing is the most reliable channel for ROI,
lead generation, and customer retention.
Browse our FAQs for insights on how we work, what you can expect, and how we ensure your project's success.
Madcraft has proven expertise in scaling email and retention strategies for eCommerce and B2B brands. We combine data-driven strategy, powerful automation, and high-converting creative to help you drive revenue from your existing audience. From segmentation to A/B testing and campaign execution, we focus on results you can measure.
Start by offering a compelling incentive for sign-ups, such as a discount, exclusive content, or early access. Use embedded forms, pop-ups, and checkout opt-ins across your site. Promote sign-up opportunities via paid ads and social channels, and ensure all list-building methods comply with data privacy laws like GDPR and CAN-SPAM.
A strong subject line is clear, relevant, and emotionally engaging. Use power words, personalisation, and urgency to increase open rates, but avoid misleading tactics that damage trust. A/B test subject lines frequently to understand what resonates best with your audience.
The ideal frequency varies by brand, but most successful email programs send at least one campaign per week. Balance consistency with quality – sending too little risks disengagement, while sending too often can lead to unsubscribes. Monitor engagement metrics to find your audience’s sweet spot.
Focus on sending to engaged subscribers, regularly clean your list, and avoid spammy words or overuse of capital letters in subject lines. Use a verified sending domain, implement DKIM and SPF, and monitor your sender reputation. High engagement and low bounce rates are key to staying in inboxes.
Open rate, click-through rate (CTR), conversion rate, unsubscribe rate, and revenue per recipient are essential metrics. You should also monitor list growth, deliverability rate, and email ROI. These insights help optimise campaigns and track retention over time.
Regularly remove inactive subscribers and hard bounces from your list. Use segmentation and personalised content to boost relevance, and re-engage lapsed users with targeted win-back flows. A clean list not only improves engagement but also boosts deliverability and performance.
