Mace is a global gifting and sustainable merchandise consultancy with a simple but powerful belief: Merchandise can be better.
They partner with companies that care, creating and supplying beautiful, responsibly made products that inspire connection and purpose. From concept to delivery, Mace helps brands tell their story through high-quality, sustainable merchandise.
With an expanding international client base and multiple online storefronts, Mace needed a digital solution that would bring their e-commerce operations under one unified platform — while maintaining flexibility for each brand experience.
While Mace had a strong brand and a growing portfolio of merchandise programs, managing different storefronts, checkout experiences, and order processes created inefficiencies and extra admin work.
They needed one platform to power all of their merch sites, with the ability to tailor checkout flows and branding for each client.
Specific challenges included:
Our team partnered with Mace to design and develop a custom BigCommerce solution that unified their entire merchandising ecosystem. We built two core stores using Stencil and BigCommerce Multi-Storefront, providing both flexibility and scalability. This setup allows Mace to control all storefronts from a single dashboard while maintaining distinct front-end designs and checkout experiences for each brand. By leveraging multi-storefront, we ensured new stores could be launched quickly and consistently — applying customisations and integrations seamlessly. Live carrier rates were implemented directly into the checkout, giving customers real-time pricing while reducing manual admin for staff.
Live shipping rates are pulled directly from carrier APIs through to ShipperHQ in real time, ensuring customers always see accurate delivery costs at checkout. This reduces manual pricing errors and improves transparency, helping Mace’s team maintain consistency across regions and carriers.
A fully custom checkout experience was built with dynamic fields and client-specific logic, allowing each storefront to tailor its process to unique business requirements. This flexibility enables Mace to easily add or modify checkout fields — such as PO numbers, gift notes, or cost centre inputs — without additional development work.
Using BigCommerce’s Multi-Storefront capabilities, Mace can manage all of its merchandise stores from a single backend dashboard. This centralised control simplifies product updates, order tracking, and reporting, while still allowing each storefront to maintain its own branding and unique design.
The platform integrates seamlessly with Mace’s ERP system, enabling automated syncing of orders, inventory levels, and financial data. This connection eliminates manual data entry, reduces errors, and provides real-time visibility into business operations.
The build was designed with reusable modules and a scalable framework, allowing custom features and styles to be quickly replicated across new stores. This approach dramatically reduces setup time for new client storefronts, ensuring every launch is consistent, efficient, and on-brand.
Our design and UX process was rooted in the principles of simplicity, clarity, and ease of navigation from the very beginning. While each digital storefront was crafted to feel distinctive, we ensured a consistent and intuitive user journey across all of them. This user-first approach included several key considerations: implementing clear navigation and product categorisation for faster browsing; maintaining consistent UI patterns and accessible colour contrasts; utilising mobile-first layouts for seamless performance on any device; incorporating prominent calls-to-action to guide users; and designing a streamlined checkout flow specifically to reduce friction and boost completion rates.
The transition to the new BigCommerce platform fundamentally transformed how Mace handles its e-commerce operations. By consolidating multiple merchandise sites into a single, unified system, the company can now accurately track order costs and logistics without relying on manual input, significantly reducing administrative overhead. Furthermore, a custom checkout feature gives the team the power to easily add or edit fields for client-specific requirements, a flexibility their previous system lacked. This successful migration resulted in unified system management across all storefronts, increased checkout accuracy through ERP and live-rate integrations, and the creation of a scalable framework for efficiently launching new client stores.
BigCommerce provided the ideal foundation for Mace’s vision, combining enterprise-level flexibility with ease of management. Its Multi-Storefront capabilities allow Mace to manage all brands under a single platform, while custom checkout functionality eliminates the need for heavy coding. Native API integrations streamline connections with ERP and third-party systems, and the secure, scalable infrastructure supports ongoing growth. Additionally, the platform is user-friendly, enabling Mace staff to manage products, rates, and content independently. Together, these features give Mace a powerful yet flexible e-commerce engine to grow sustainably and seamlessly.
